Week 2- Closing the Gap

During this lecture we explored the various ways in which the role of issues management within an organisation is critical for overall planning and management. We also looked at the key functions at the heart of IM such as SWOT and PEST to prevent issues developing into a crisis. Most importantly we discovered the importance of planning whilst keeping focus and key players in mind

• Issues Management not only is critical for a crisis free organisation, but it can also add significant value by simply enhancing reputation and building strong relationships with stakeholders to become advocates

· Who creates an issue- such as your associates or the media. As momentum builds the lifecycle begins from the origin through to amplification until resolution leading to capitulation

· PEST/ EPISTLE- Political, Economical, Social, Technological. These all factors that may have influence on an organisation. Access of Information, the changing Legal environment and environmental and globalisation issues all impact an organisation as well

· SWOT- Strengths, Weaknesses- usually internal. Opportunity and Threats- usually external. All used to analyse an organisation

· Marketing has a relevant in important role within the function of PR. The 4 Ps- Price, Product, Place, Promotion.